You have 500 products.
How many are actually working?
Most ecommerce brands have hundreds of SKUs quietly underperforming — thin descriptions, invisible in search, poor imagery, broken cross-sells. We audit your catalog content end-to-end and show you exactly where the revenue is leaking.
Everyone audits the ad account. Nobody audits the catalog itself.
Thin Product Content
Duplicate descriptions. Missing specs. One blurry hero image. Hundreds of SKUs that look like placeholders and convert like them too.
Invisible in Search
Real demand exists for your products — but your pages aren't ranking, your meta data is empty, and organic traffic is going to competitors you've never heard of.
Broken Structure
Category navigation that buries your best products. Missing cross-sells. Customers landing on a page and bouncing because nothing tells them what to do next.
A prioritized hit list of what to fix — and why.
A comprehensive audit of your product catalog content and its performance across the full funnel. Delivered as a structured report plus a Loom walkthrough with a ranked action plan you can hand to your team.
Product Content Quality Scoring
Titles, descriptions, specs, and imagery evaluated across the catalog. Thin, duplicate, or underperforming pages flagged at the SKU level.
SEO & Discoverability Analysis
Products with poor search visibility, missing keywords, weak meta data, or no organic traffic despite clear demand signals.
Category & Site Structure Review
How your catalog is organized, whether navigation supports discovery, and where customers are getting lost or bouncing.
Imagery & Visual Content Gaps
Products lacking sufficient, high-quality lifestyle or in-use imagery — the silent conversion killer most brands never audit.
Cross-Sell & Upsell Logic
Where related product recommendations are missing, broken, or poorly configured. Trapped AOV hiding in plain sight.
Opportunity Sizing
A ranked list — by traffic potential, margin, search volume, and competitive gap — of which SKUs and categories to fix first.
Running paid media? The audit also includes a creative coverage layer — stale winners, fatigue signals, and per-product ad format recommendations.
Your catalog is always decaying. Someone should be watching.
New SKUs launch with thin content. Search relevance shifts. Competitors update their positioning. Without someone watching the catalog holistically, revenue leaks accumulate quietly across hundreds of pages.
Monthly Catalog Health Report
Content quality scores, discoverability metrics, and conversion performance tracked across the catalog. Flagged action items for the next 30 days.
Launch & Decay Tracking
New SKUs reviewed on arrival for optimized content and categorization. Product pages showing content decay flagged before performance drops.
Competitive & Seasonal Planning
How competitors are positioning similar products. Which categories to push based on timing, trends, and inventory. Ad creative refresh cadence where applicable.
You're paying for the map, not the labor.
Every other audit looks at spend, targeting, and ROAS. We look at the product pages your customer actually sees — and why half of them aren't converting.
Product content, discoverability, site structure, imagery, cross-sells, and — where applicable — paid creative. One audit, the whole funnel.
This is the roadmap, not the labor. Whoever handles your content, SEO, or creative — in-house or outsourced — gets handed the playbook.
Built for any ecommerce brand where the catalog is the engine.
See what your catalog is missing.
Book a 30-minute intro. Tell us your storefront, SKU count, and the biggest catalog challenge you're wrestling with. We'll walk you through how the audit works.
Get Your Catalog Audit →